1.) Explain the purpose of using ‘youtube’ as a source of digital media advertising? The pupose of using youtube as a digital media source is because it is the most popular source and this way more people will watch it.

2.) Discuss how collaborative media sites such as youtube, myspace and bebo have changed the current boundaries of media such as news, advertising ect. they have changed the current bounderies because there are cyber fights and can slso lead to other things. This is changing because the current bounderies haver to talk about badd things for eg, Corey Delany. Also advertising on these sites.
3.) Provide a link to an advertising commercial on youtube. http://youtube.com/watch?v=9ITo6uASx34